Advetec International Limited | Export Champion | CommonwealthFirst

Advetec International Limited – First Cohort Export Champion



Manufacturers of unique technology that digests organic waste rapidly

Location: Bath, Midsomer Norton, UK
Company website:
Sector: Manufacturing




Advetec are manufacturers of unique technologies that digests organic waste rapidly, reducing operating costs and providing opportunities for residual waste to be used for energy production.

The business was established by CEO, Craig Shaw, in 2002 after he became increasingly aware of pollution and its effects on the oceans and environment in his former role as one of the world’s leading underwater explorers.

Craig developed products and equipment that would increase the breakdown of waste liquids and solids by naturally occurring microorganisms. He plans to grow his Bath-based waste-management company by focusing on export.

Advetec’s plan is simple, customers already spend money each month on waste disposal, and these costs continue to rise every year. Advetec technology can reduce that cost and environmental impact. Advetec provides a managed service offering on the basis of reducing the clients operating costs up to 20% per annum.

Advetec’s model is based on providing at no cost the equipment to the client but agreeing a fixed fee conversation/ reduction on site using its equipment. Given that the output from the RapTOR machine has a calorific value / recyclable value or depending on input waste NPK Value, either the client or Advetec can dispose of the output as an additional financial benefit.

As an innovative and unique company making equipment that significantly changes the way we can dispose of waste, Advetec has the potential to have a huge impact in markets across the Commonwealth.


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Craig Shaw, CEO

Craig Shaw, CEO

As an environmentally focused sustainable business, how do you measure your impact?
We constantly evaluate our production our components and impact on the environment, Environmental awareness can lead to significant savings and longevity within your business, do not overlook it.

How much has the waste disposal industry changed since Advetec started?
Massively and it is continuing to evolve, Waste is the highest commodity, reuse, recycle and any manufacturer has to look into its own production to incorporate, reuse and ensure its components are recyclable..if you do not, you will not survive.

How did you hear about the CommonwealthFirst programme and what made you apply?
We had previously used UKTI and our contact who had helped us before on expanding our reach globally had suggested we would be a good first with the Common Wealth First project.

How did the idea for your company come about?
We where looking ate expansion in Middle east and USA and had had some success, however we knew that India and Canada where good prospective markets for our technology and as such

What difficulties have you encountered setting up your business?
Our major issue is lack of confidence in the market place and the reluctance to commit by the customer to new technology even when its proven. To overcome this we have decided to raise funds and offer managed service model whereby customers do not have to make finical commitment but can make long term savings.

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What are the biggest trade and export challenges you face?
Export is very productive from a business prospective but VAT, can be a major issue when 80% of your business is export. We are constantly having to pay out vat and every 90 days claim back 10,s of thousands in paid out vat. This effects cash flow significantly.

What are the most crucial things you have done to grow and develop your company?
Develop Trial units and pilot schemes to increase awareness and collect process data

What are you hoping to get out of the CWF programme?
Increased exposure and increased credibility as an exporter

What is a typical working day for you?
We typically start at 6.00 and end around 21.00, this is dictated by UAE being on line at 6am and the USA being in work still at 9 pm GMT.

Where would you like your business to be in 5 years time?
Established Globally in all Americas, Europe, Middle East and Asia.

What advice would you give to anybody looking to set up an SME?
Plan A, Plan B and Plan C at least..

Is there anything exciting you would like to share?
Advetec just received its first order from a UK Utility company, and completed an extensive pilot project for Coke Cola.


This interview was conducted as part of the CommonwealthFirst Export Champion interview series. Apply now to become an Export Champion.