Pioneers of the premium mixer category
Company website: http://www.fever-tree.com
Sector – Other: Drinks producer
Since launching in 2005, Fever-Tree has carved out a significant market as pioneers of the premium mixer category. Incredible success has seen Fever-Tree launch a new product every year since, with the company looking now to expand its already booming export business.
In 2005, after being frustrated that there were no available mixers that stood up to the great taste of premium spirits that were becoming widely available, Charles Rolls and Tim Warrillow joined forces to provide the answer. After two years of research and extensive travel to find the best ingredients, Fever-Tree’s Premium Indian Tonic Water was born. Using only all natural ingredients including the highest quality quinine from the Congo and globally sourced botanicals this pioneering tonic water breathed new life into a forgotten category.
11 years on and the Fever-Tree range has received widespread acclaim from drinks critics, bartenders and gastronomes worldwide. The company has been awarded #1 Best Selling and Top Trending tonic by the World’s 50 Best Bars for the second year running. 2016 has also seen Fever-Tree win the Grant Thornton IPO of the Year Award as well as featuring in the Sunday Times Fast Track 100 for the third time.
As the demand for premium spirits continues to grow around the world so too does the demand for mixers and Fever-Tree. As the pioneers of the premium mixer category Fever-Tree is perfectly poised to meet this demand. CommonwealthFirst will help the company meet this demand and expand their presence in key markets including India, South Africa, Canada and Australia.
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