Joe & Seph's | CommonwealthFirst | World Champion in SME Support

Joe & Seph’s – Third Cohort Export Champion


Best-tasting popcorn in the world

Location: London
Company website:
Sectors: Manufacturing


Joe & Seph’s is a family owned and run business launched in 2010 with the aim of creating the best-tasting popcorn in the world. They now have a range of over 50 innovative flavours of gourmet popcorn and 10 premium caramel sauces which together have won a total of 29 Great Taste Awards. Every product is handmade by chefs in their North London kitchens using all natural ingredients and extra-large corn pieces. Recently ranked 226th Fastest Growing Company in Europe by the Financial Times, Joe & Seph’s are now listed in over 2,500 stockists globally and export to over 25 countries.

The company are proud its annual turnover has continued to grow at a rate over-and-above the category trend, showing the huge demand for their premium offering. Export is increasingly important, with major listings in Europe, the Middle East, Asia & USA. By 2020, 30% of total sales are expected to come from export.

Joe & Seph’s initially targeted premium retailers, gaining listings in Selfridges and Harrods, whose adventurous customers were the ideal consumers for their gourmet product. Since then, with a focus on securing wider distribution, less traditional channels such as cinemas, airlines and supermarkets have proven to be fundamental with the company consistently outperforming their targets.

CommonwealthFirst looks forward to supporting Joe & Seph’s with its ambitious international growth plans within some of the world’s fastest growing economies.


Apply now to become an Export Champion.