PACK'D | CommonwealthFirst | World Champion in SME Support

PACK’D Ltd – Third Cohort Export Champion


Range of frozen smoothie kits

Location: London
Company website:
Sectors: Drinks, Food & Health





PACK’D is an innovative functional nutrition business that is pioneering Frozen Smoothie Kits. Its kits are the first to be designed with nutritionists to provide targeted health benefits: Energy, Defence or Detox. Each kit contains the precise whole fruits, vegetables and superfoods to make the ultimate smoothie in under a minute – just add your choice of liquid and blend!

They are available to purchase nationwide with Sainsbury’s, Tesco, Costco and online with Ocado. PACK’D have also started their export journey with Pallas Foods in Ireland and Costco in Iceland.

Their founder Luke Johnstone was recently named Amazon Young Entrepreneur of the Year. He is also an Ambassador for the Prince’s Trust who helped get his business off the ground from its roots in his garden shed at home.

PACK’D’s products appeal to the ever-increasing number of time-poor affluent urban young professionals who understand the power of nutrition to improve performance and seek more from their food and drink. Due to the mistrust surrounding processed foods, this demographic prefers to make their own food from scratch to ensure complete control and enjoy the nutritional benefits of clean eating.

PACK’D see their USP as continued commitment to innovation – constantly developing new products to fuel potential.

We look forward to working with PACK’D as they look to take their products across the Commonwealth.


Apply now to become an Export Champion.

Luke Johnstone, Managing Director, PACK'D

Luke Johnstone, Managing Director, PACK’D

What difficulties have you encountered setting up your business?
The biggest difficulties have been navigating a new industry. It is both an advantage (as we have a unique and innovate approach) and a difficulty as we are often learning things for the first time. Mentoring and support from The Prince’s Trust has been a huge help.

What are the biggest trade and export challenges you face?
Entering new markets for the first time. Experienced mentors through CWF will be invaluable.

What are the most crucial things you have done to grow and develop your business?
Building our community of mentors through The Prince’s Trust, Virgin StartUp and CWF. Bringing strategic investors on board with experience growing Nakd, Chrysallis, MySale, Cardsave and Planet Organic.

How did the idea for your business come about?
A tennis scholarship was abruptly ended by injury but my passion for nutrition remained. Whilst working at the BBC I sought a way to make nutritious smoothies quickly and PACK’D Smoothie Kits were the solution.

How did you hear about the CWF programme and what made you apply?
We were approached by CWF and hugely excited to apply.

What are you hoping to get out of the CWF programme?
Insight, advice and introductions to provide a launchpad for our export plans.

What is a typical working day for you?
Focussing on the 20% of tasks that produce 80% of the results and leading others to achieve the same.

Where would you like your business to be in 5 years time?
Fuelling potential worldwide

What advice would you give to anybody looking to set up an SME?
Embrace the journey.


This interview was conducted as part of the CommonwealthFirst Export Champion interview series. Apply now to become an Export Champion.