How did the idea for your business come about?
I felt we needed to improve the way we feed our babies and children – teach them, via their parents, about good food and the benefits food brings to us. Wellbeing and health for the family is key.
How did you hear about the CWF programme and what made you apply?
MY ITA – we export anyway and thought this would be a great opportunity, particularly with some of the countries included.
What difficulties have you encountered setting up your business?
Going up against the big customers with knowledge and vast experience of how to do it.
What are the biggest trade and export challenges you face?
FX and ingredient supplies, particularly now with Brexit.
What are the most crucial things you have done to grow and develop your business?
Work with DIT, be persistent.
What are you hoping to get out of the CWF programme?
Good and trusted partnerships in countries that are progressive and looking to help the next generation in food awareness and family wellbeing.
What is a typical working day for you?
Doing operations, logistics, production. Then sales and promotions and marketing. Answering emails.
Where would you like your business to be in 5 years time?
Exporting like mad, and a global presence as the go to health and wellbeing brand for families buying food.
What advice would you give to anybody looking to set up an SME?
Do your research, be humble, resilient and don’t worry.
View Goodness Gracious Foods CWF Profile