Luke Johnstone, PACK'D, Export Champion Interview | CommonwealthFirst | World Champion in SME Support

Luke Johnstone, PACK’D, Export Champion Interview

Luke Johnstone, Managing Director, PACK'D

Luke Johnstone, Managing Director, PACK’D

What difficulties have you encountered setting up your business?
The biggest difficulties have been navigating a new industry. It is both an advantage (as we have a unique and innovate approach) and a difficulty as we are often learning things for the first time. Mentoring and support from The Prince’s Trust has been a huge help.

What are the biggest trade and export challenges you face?
Entering new markets for the first time. Experienced mentors through CWF will be invaluable.

What are the most crucial things you have done to grow and develop your business?
Building our community of mentors through The Prince’s Trust, Virgin StartUp and CWF. Bringing strategic investors on board with experience growing Nakd, Chrysallis, MySale, Cardsave and Planet Organic.

How did the idea for your business come about?
A tennis scholarship was abruptly ended by injury but my passion for nutrition remained. Whilst working at the BBC I sought a way to make nutritious smoothies quickly and PACK’D Smoothie Kits were the solution.

How did you hear about the CWF programme and what made you apply?
We were approached by CWF and hugely excited to apply.

What are you hoping to get out of the CWF programme?
Insight, advice and introductions to provide a launchpad for our export plans.

What is a typical working day for you?
Focussing on the 20% of tasks that produce 80% of the results and leading others to achieve the same.

Where would you like your business to be in 5 years time?
Fuelling potential worldwide

What advice would you give to anybody looking to set up an SME?
Embrace the journey.


View PACK’D’s CWF Profile

This interview was conducted as part of the CommonwealthFirst Export Champion interview series. Apply now to become an Export Champion.


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