What makes your renewable energy products unique?
There is nothing unique about the technology we use – the technology is top tier, standard tried and tested. What makes our solution unique is that we are continuously perfecting the design to respond to the customer and environment whilst innovating our business models.
How did the idea for your business come about?
Winch was founded in 2006 and originally focused on standard on-grid solar projects in Europe. In 2014, Winch wanted to expand into a new market and began its due diligence in Africa. When analysing the African market, it was clear that the grid was unstable, intermittent and overloaded and it would be unattainable and unaffordable to extend the grid to the majority of the population who were currently living without access to electricity. This is where Winch saw a great opportunity and new business market in off-grid energy.
How do you ensure the maintenance of your products are kept?
In country training is key to what we do. Winch establish an O & M team and customer service center in each country we operate in. Each unit has a full-time agent assigned to it to ensure routine cleaning of the modules and monitoring of the system. Furthermore, we can monitor our units from our London office with our integrated remote monitoring and performance system.
What difficulties have you encountered setting up your business?
The main hurdle was acquiring good in country partners and employees, being a new industry this makes finding in-country expertise in rural sub-Saharan Africa much harder.
What are the biggest trade and export challenges you face?
What are the most crucial things you have done to grow and develop your business?
How did you hear about the CWF programme and what made you apply?
We have been working with NMS International to provide off-grid electricity for their social and residential housing projects in Africa. NMS were selected for the CWF for the first cohort in July 2016 and advised Winch to do the same due to the benefits of the program. When looking into the CWF we wanted to apply because Botswana, Cameroon, Ghana, Kenya, Lesotho, Malawi, Namibia, Nigeria, Rwanda, Sierra Leone, Uganda, Tanzania, Zambia are all Commonwealth countries where we are keen to enter the market or currently progressing with deals and we believe support from the Commonwealth would help both parties.
What are you hoping to get out of the CWF programme?
What is a typical working day for you?
Are there any exciting projects in the pipeline that you wish to share?
Yes – our second commercial pilot is on the way to Mauritania as we speak. We are putting a pilot unit into south Benin in Q4 where we have an exciting partnership with a public body. Then in Uganda we have partnered with a telecom company and will be rolling out our Winch Hub, which is a telecommunication and mobile charging station in off-grid areas.
Where would you like your business to be in 5 years time?
In 5 years time we envisage ourselves being an off-grid utility. We would like to have rolled out our RPU in 3 countries with a minimum export of 400 units. Therefore, we see a further development of regional infrastructure, including head offices and customer service call centres in the capitals and an Operations and Maintenace network within each country. We foresee our RPU rollout in 3 countries to cater for a minimum of 150,000 customers with 20,000 direct household, commercial and social connections.
What advice would you give to anybody looking to set up an SME?
Setting up an SME is not a job it’s a lifestyle, you must be prepared to fully immerse yourself into the business. I would advise anyone who is thinking about it to go for it but be prepared to be realistic, work hard and hire well.
View Winch Energy’s CWF Profile