How did you hear about the CWF programme and what made you apply?
I read an article in the Guardian about it and thought it might be relevant for us because Votary is so export focussed despite being small and new.
How did the idea for your business come about?
Arabella Preston and I became friends years ago when we worked together. Arabella subsequently retrained as a makeup artist and built the most incredible career and client base. I was really interested in starting a skincare business so when Arabella told me she was blending her own facial oils and using them on clients Votary was born.
Why do you think Votary has grown so quickly?
Votary has a very clear brand story to tell: We believe in the skin-transforming power of natural plant oils. And our co-founder Arabella Preston is well respected within the beauty industry. We have also been incredibly fortunate to work with retail partners like Liberty in London and Anthropologie in the USA. Their teams have got behind the brand and helped us grow it much faster than we could have done on our own.