How did the idea for your business come about?
SAM Labs was started with the intention of inspiring and empowering children to be prepared for a rapidly changing world by making technology skills accessible and engaging for all.
How do your products integrate/compliment with existing STEM toys like LEGO?
SAM is designed to work with other STEM products and seamlessly integrates with LEGO. The kits come with lego connectors that allow you to bring alive your LEGO creations.
What is your most popular product and why do you think that is?
Our most popular product is the Curious kit. This is because of the great proposition, gamified app that takes you through building awesome cars, and the book of crazy cool ideas that shows you how you can unleash your imagination with SAM!
What difficulties have you encountered setting up your business?
All of the typical difficulties that a startup faces! There are tremendous benefits of being in London, with everything from access to talent, governmental support from both the national and city levels, to financing options, being world class. But even with all of these things stacked in your favour, there are countless challenges to be faced every day. When developing a highly innovative product, there are technical challenges involved with developing and producing your offering. We have also had to build understanding and acceptance in the marketplace, which takes time. Lastly, navigating legal and structural challenges is always quite daunting, especially when exporting.