How did you hear about the CWF programme and what made you apply?
From a participant of cohort 2. They were complimentary about the program and were extremely proud to have been selected to participate. Whilst we are an experienced and effective exporter, with existing business in the Commonwealth, there are areas where we could and should do better. We have some exciting new products coming on stream over the next year or so and anything we can do to accelerate our penetration of these markets would be extremely helpful.
What are the biggest trade and export challenges you face?
Finding good distributors in new markets. Once identified, convincing them to turn their back on often longstanding relationships with our competitors. In some cases, having the right product for the local market. Cultural differences can also be a strong factor – understanding how to conduct business in an appropriate way.