Tell us about the Wake Up Well™ concept.
We are passionate about encouraging and supporting people to wake up well, but not just through a good breakfast. To us, whilst natural nutrition plays a large part in ensuring you feel and live well, there are many other things which can help to reduce the stresses and strains of modern day life, and particularly how we start each day. How you start the day has a profound impact on how the rest of your day unfolds, and through mindfulness and meditation events, online content, and other products, we are passionate to help people enhance their lives and get the most out of them, one morning at a time.
How did the idea for your business come about?
When I began to make changes to my diet I cut out gluten, grains and refined sugar and this left me, a former granola addict, without much choice for a quick, healthy breakfast in the mornings. I began experimenting with other psuedograins such as quinoa and buckwheat, and that’s how Qnola was born. There was nothing truly healthy on the cereal market and I wanted to change that.
What difficulties have you encountered setting up your business?
Being a small business with a small team, there are many difficulties but overcoming them is just part of building the business and expanding. I see all difficulties and important lessons and guidance. To begin with, I made all the products by myself as well as distributing them to suppliers and individuals, and this was by far the biggest struggle to overcome, but it got me to where I am today and has made me more involved and more appreciative of the process!