How did the idea for your business come about?
I felt we needed to improve the way we feed our babies and children – teach them, via their parents, about good food and the benefits food brings to us. Wellbeing and health for the family is key.
How did you hear about the CWF programme and what made you apply?
MY ITA – we export anyway and thought this would be a great opportunity, particularly with some of the countries included.
What difficulties have you encountered setting up your business?
Going up against the big customers with knowledge and vast experience of how to do it.