How did the idea for your business come about?
In 2014, I gave birth to a beautiful set of twins! One of my twins, Joshua, was covered in eczema from birth and I spent months combining lotions, creams, emollients, teas – you name it – to stop his ‘scratch until drawing blood’ dilemma. I tapped into my African heritage and started to mix raw, ingredients from Africa – the scientist in me took over, experimenting and testing. Using these natural ingredients and once I stumbled on the right formula, it miraculously only took three days for Joshua’s skin to become what it should have been at birth. Naturally Tribal Skincare was born out of this personal experience and experimenting. Through the combination of my African heritage mixed with an English twist, I solved my child’s skincare problem naturally WITHOUT CHEMICALS and felt like a ‘hero’ mum.
Today, we use Mother Nature’s gifts to create natural products, manufactured and tested in the UK with our ingredients ethically sourced, while supporting and empowering African women. We are supporting infrastructure to ensure quality and working conditions, particularly for the women of Essan, Niger State in Nigeria!
How did you hear about the CWF programme and what made you apply?
In April 2017, The Naturally Tribal Skincare Ltd Research & logistics Coordinator, Zantie O’Connell was sent an email from Royal Mail’s ‘Click & Drop Support’ team which was titled ‘Become a CommonwealthFirst Export Champion with Royal Mail’. We have outstanding innovative products and a great story to tell plus the benefits we would gain as an SME such as mentoring, training, profiling and branding to help our company access the 52 Commonwealth countries was too good to miss. Seeing this as a programme which aligns with our vision for the company, the team agreed to move forward with our application and we are certainly glad that we did!