10
Oct

Luke Johnstone, PACK’D, Export Champion Interview

Luke Johnstone, Managing Director, PACK'D

Luke Johnstone, Managing Director, PACK’D

What difficulties have you encountered setting up your business?
The biggest difficulties have been navigating a new industry. It is both an advantage (as we have a unique and innovate approach) and a difficulty as we are often learning things for the first time. Mentoring and support from The Prince’s Trust has been a huge help.

What are the biggest trade and export challenges you face?
Entering new markets for the first time. Experienced mentors through CWF will be invaluable.

What are the most crucial things you have done to grow and develop your business?
Building our community of mentors through The Prince’s Trust, Virgin StartUp and CWF. Bringing strategic investors on board with experience growing Nakd, Chrysallis, MySale, Cardsave and Planet Organic.

How did the idea for your business come about?
A tennis scholarship was abruptly ended by injury but my passion for nutrition remained. Whilst working at the BBC I sought a way to make nutritious smoothies quickly and PACK’D Smoothie Kits were the solution.

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