Paul Fletcher | CommonwealthFirst | World Champion in SME Support

Paul Fletcher


Paul Fletcher, Dura Composites, Export Champion Interview

Paul Fletcher, Sales Manager

How did the idea for your business come about?
Dura Composites was established in 1996 when the company first began selling fibreglass grating for use as anti-slip walkways in the Marine and Industrial sectors. Over the past 20 years the product range has expanded to include Glass Reinforced Plastic Trench Covers, Profiles, Handrail, Stair Treads and the market-leading Dura Deck and Dura Cladding made from low-maintenance Composite Timber. The company’s mission is to supply pioneering composite product solutions that inspire new ideas and promote safety, durability and longevity across a range of industries. All products offer customers a low life cycle cost thanks to their long life expectancy and also low maintenance requirements.

What difficulties have you encountered setting up your business?
The use of composites versus traditional materials does require a change of mindset for some customers and posed challenges for us in the early days of our business. We have worked hard to educate potential customers as to the core benefits – for example there is a perception from some clients that GRP (Glass Reinforced Plastic) is not as strong as concrete, whilst in reality it offers an incredible strength to weight ratio.

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