Principle Healthcare International

13
Oct

John Waters, Principle Healthcare International, Export Champion Interview

John Waters, International Sales Director

John Waters, International Sales Director

How did the idea for your business come about?
Our Founder and Chairman, Mike Davies (MBE) started the Principle Healthcare business in 2002. Mike created a business that truly meets people’s individual needs with specialist Healthcare products of the highest quality.

Principle Healthcare has different brands. Which brand industry do you find the most competitive?
Principle Healthcare have products in every category of the Health Supplements industry – all the sectors that Principle Healthcare operate in are highly competitive, particularly where we compete with products from China/India etc.

How do you ensure quality and consistency whilst at the same time remaining competitive?
Principle Healthcare operate on a platform of high quality of product –all of our customers require quality and understand that quality has a cost.eg ingredients, testing, audits etc.

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