Founded in 2010 by clinical psychologist Dr Jonathan Ward, Breaking Free Group is a fast-growing digital healthcare company specialising in the treatment of addictive behaviours, principally alcohol, drug and smoking addiction. The Group’s key breakthrough has been the creation of an automated, psychology-based digital intervention that enables a new treatment option to be offered 24 hours a day to those in need, enabling many to overcome some of the barriers to treatment (stigma, time, inability to get a practitioner appointment, etc).
The platform has been adopted by many leading national non for profits including CGL and Turning Point, commissioned by NHS England for use in the Ministry of Justice (creating the world’s first online healthcare intervention to be used in Prisons) and recently its new Probation products has been commissioned by the largest private provider of probation services. The evidence base has also been proven with 21 published peer-reviewed academic papers at the time of writing.
Part of the prestigious DHL London Digital Health 2016 NHS acceleration project, Breaking Free is now working on a new range of preventative products aimed at mild to moderate alcohol use and smoking cessation due to come onto the market in early 2017. These are aimed at delivery in general practice settings and via the web to work with people broadly in control of their drinking or smoking behaviour but wishing to take pre-emptive action before developing an addiction.
Breaking Free will work with Commonwealth First to help realise its plans for expansion in Canada, Australia and New Zealand.