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CommonwealthFirst is CWEIC's flagship initiative to help SME’s trade and invest across the Commonwealth.

Over three years, 100 leading UK SMEs have been selected to become CommonwealthFirst Export Champions. Export Champions are provided with unique access and support in their quest to win new business in the fast growing Commonwealth markets. Their success will be showcased as an encouragement to the wider UK business community.

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James White Drinks

James White Drinks is the UK’s leading vegetable juice producer and has been pressing and bottling a wide range of fruit and vegetables since 1989. Its major brands are Beet It organic beetroot juices and Big Tom tomato mix.

Beet It is a range of beetroot based products – an organic juice range and also a sports nutrition range made with naturally high nitrate concentrated beetroot juice. Beet It 7cl shots have been used at over 200 universities worldwide for research into the medical and sports performance benefits of natural nitrate supplementation. The shots have also been adopted by many leading sports teams – Premiership football, international rugby and many national Olympic teams worldwide. Beet It products are already exported to more than 30 countries worldwide.

Big Tom is Europe’s best selling spicy tomato mix. A combination of over 20 different spices, herbs and other ingredients, Big Tom is found on many airlines as well as in supermarkets and pubs across the UK, Holland, Belgium and Scandinavia. In 2002 Big Tom was granted a Royal Warrant by Her Majesty Queen Elizabeth II.

James White’s new range of Zingers – little drinks with a big zing – are also ready for business across the Commonwealth. Little 7cl highly spiced drinks (Ginger, Turmeric and Lime & Chilli) that provide a sharp pick me up – these are a terrific caffeine free alternative to an espresso for clearing away those cobwebs.

CommonwealthFirst will help James White to develop opportunities in markets such as Canada, India and Ghana, supplying new contacts and expertise.