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CommonwealthFirst is CWEIC's flagship initiative to help SME’s trade and invest across the Commonwealth.

Over three years, 100 leading UK SMEs have been selected to become CommonwealthFirst Export Champions. Export Champions are provided with unique access and support in their quest to win new business in the fast growing Commonwealth markets. Their success will be showcased as an encouragement to the wider UK business community.

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Naturally Tribal Skincare

Naturally Tribal Skincare Ltd is a chemical-free skincare brand, using only Mother Nature’s gifts to create natural skincare products for the whole family. The company imports personally selected natural ingredients from Africa for research, testing and manufacture in the UK for global distribution and export. They strongly believe they are hitting the market at just the right time when ‘less is more’ in terms of quality ingredients in the consumer and cosmetics industries.

Key to the Naturally Tribal story is its collaboration with the Shea Butter producers of Nigeria’s Essan Kingdom. Having seen her son suffering from eczema, founder Shalom Lloyd looked to her African heritage for a way to help manage her son’s skin condition, finding it in an old family skincare recipe from Nigeria. The company has never looked back, turning this mutually beneficial relationship with the community of Essan into a successful commercial set of products.

Eight core products include the AGU Men’s grooming range (Body Food and Beard Oil); IYA Women’s range (Body Food); YARA Kids and IYALI Family range (Body Foods) and its Exotic range (Body Scrubs and Polish). However, with over 30 more formulations in the pipeline, expect many more products to come!

CommonwealthFirst looks forward to supporting Naturally Tribal improve its brand awareness, develop its production facility in Nigeria and export into new markets – and to tell the story of a product with a wonderful Commonwealth collaboration at its heart.