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CommonwealthFirst is CWEIC's flagship initiative to help SME’s trade and invest across the Commonwealth.

Over three years, 100 leading UK SMEs have been selected to become CommonwealthFirst Export Champions. Export Champions are provided with unique access and support in their quest to win new business in the fast growing Commonwealth markets. Their success will be showcased as an encouragement to the wider UK business community.

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Rakusen’s has been producing delicious, healthy water crackers since 1900 and was the first manufacturer in the UK to do so. The entire Rakusen’s range of crackers is flame-baked to a traditional recipe, giving each bite a unique but subtle nutty flavour. Over the years, the company has expanded its range beyond crackers to include biscuits, margarines and soups, while developing its core product out to adapt to the modern snacking market.

Historically Rakusen’s produced kosher products for the Jewish community with a mainstream healthy eating market subsequently presenting itself. The company’s flame-baking process is unique within the UK and holds the advantage of being the only UK produced gluten free cracker.

Having already made a good start to internationalising their products, CommonwealthFirst will look to support Rakusen’s in finding further markets for their unique product with Canada, Australia and New Zealand likely to be early targets.