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CommonwealthFirst is CWEIC's flagship initiative to help SME’s trade and invest across the Commonwealth.

Over three years, 100 leading UK SMEs have been selected to become CommonwealthFirst Export Champions. Export Champions are provided with unique access and support in their quest to win new business in the fast growing Commonwealth markets. Their success will be showcased as an encouragement to the wider UK business community.

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Votary is a premium British natural skincare brand with a range of products that harness the power of natural plant oils to make skin beautifully healthy. It launched in September 2015 and is sold at Liberty of London and Space NK in the UK, at Anthropologie in the USA and via its website. In the 18 months since Votary launched its products have become cult must-haves with beauty experts around the World. They have received substantial press coverage in the UK and the USA in publications such a Vogue, Marie Claire, Glamour and The Times. Votary also won at the Tatler beauty awards just two months after launch.

Votary’s products are made in the UK from carefully controlled natural plant oils and extracts. The product formulations are created by Votary co-founder Arabella Preston who is an internationally-renowned, high profile make-up artist and skincare guru. Its British-made, natural and expert credentials give it significant competitive advantages.

With the global premium skincare business worth US$120 billion per annum, this a huge industry to have had so much early success in. The category is experiencing disruptive change from the growth of cult, niche brands such as Votary which appeal to both older, established customers and – crucially – to younger millennials which traditional brands are finding it challenging to appeal to.

CommonwealthFirst looks forward to working with this fascinating brand, helping Votary with key introductions to retailers and distributors and to navigate regulation and tariffs in Commonwealth markets.